A brand is a relationship between a business and its audience. A brand identity is how the business communicates its personalty, tone and essence, as well as memories, emotions and experiences. Visual identity design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.

In collaborating with brand stakeholders, assets like logos, typography, color palettes and image libraries that represent a brands personality are created. A set of brand guidelines is established that describe best practices and provdie examples of visual branding applied across various media. These guidelines help to ensure brand consistency throughout future applications.

Companies and businesses depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people find visual content more engaging, graphic design helps organizations promote and communicate more effectively.

Examples of marketing graphic design:

• Postcards and flyers

• Magazine and newspaper ads

• Posters, banners and billboards

• Infographics

• Brochures

• Vehicle Wraps

• Signage and trade show displays

• Email marketing templates

• PowerPoint presentations

• Menus

• Social media ads, banners and graphics

• Banner and retargeting ads

• Images for websites and blogs
  

A user interface (UI) is how a user interacts with a device or application. UI design is the process of designing interfaces to make them easy to use and provide a user-friendly experience.

A UI includes all of the things a user interacts with—the screen, keyboard and mouse—but in the context of graphic design, UI design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. It’s a UI designer’s job to balance aesthetic appeal with technical functionality.

Examples of user interface graphic design:

• Web page design

• Theme design

• App design

Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium. Publication design is a classic type of design—think books, newspapers, magazines and catalogs. However, there’s recently been a significant rise in digital publishing.

Working with authors, editors and publishers, layouts with carefully selected typography and accompanying artwork, which includes photography, graphics and illustrations are created.

Examples of publication graphic design:

• Books

• Newspapers

• Newsletters

• Directories

• Annual Reports

• Magazines

• Catalogs

Most products require some form of packaging to protect and prepare them for storage, distribution, and sale. But packaging design can also communicate directly to consumers, which makes it an extremely valuable marketing tool. Every box, bottle and bag, every can, container, or canister is a chance tell the story of a brand.

I create concepts, develop mock ups and create the print-ready files for a product. This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing. Because packaging design touches so many disciplines, it’s not uncommon that creating other assets for a product such as photography, illustrations and visual identity is necessary.

Environmental graphic design is a multidisciplinary practice that merges graphic, architectural, interior, landscape and industrial design that visually connects people to places to improve their overall experience by making spaces more memorable, interesting, informative or easier to navigate.

Examples of environmental graphic design:

• Signage

• Wayfinding*

• Wall murals

• Museum exhibitions

• Office branding

• Public transportation navigation

• Retail store interiors

• Stadium branding

• Event and conference spaces

Wayfinding is a specific type of environmental graphic design that consists of strategic signage, landmarks and visual cues that help people identify where they are and where they need to go so they can get there without confusion.

Graphic art and illustration are often seen as being the same as graphic design, however, they’re each very different. Graphic designers create compositions to communicate and solve problems, graphic artists and illustrators create original artwork - which can take a number of forms, from fine art to decoration to storytelling illustrations.

Examples of graphic art & illustration design:

• T-shirt design

• Graphic patterns for textiles

• Stock images

• Album art

• Book covers

• Picture books

• infographics